LinkedIn Business Profile Picture Size
Use a 400×400 px square PNG or JPEG for a LinkedIn business Page logo. Learn the 268 px minimum, 3 MB limit, and upload tips.
Use a 400 × 400 pixel square image for a LinkedIn business Page logo. LinkedIn lists 268 × 268 pixels as the minimum, accepts PNG and JPEG files, and limits the upload to 3 MB. A high-resolution JPEG is LinkedIn’s recommended choice for image quality. These specifications apply to a company Page logo, not a personal profile photo.
LinkedIn business Page logo specifications
| Requirement | Business Page logo |
|---|---|
| Recommended dimensions | 400 × 400 pixels |
| Minimum dimensions | 268 × 268 pixels |
| Aspect ratio | 1:1 (square) |
| Accepted formats | PNG or JPEG |
| Maximum file size | 3 MB |
LinkedIn’s official guidance recommends the dimensions above and says a high-resolution JPEG generally provides the best image quality. See LinkedIn’s image specifications for Pages and Career Pages.
What image should you upload?
Prepare a square source image at 400 × 400 pixels or larger, then export a final PNG or JPEG that stays under 3 MB. Keep the mark or subject centered with clear space around it. Small type, thin lines, and details close to the edge can become difficult to recognize when the logo appears at different sizes.
PNG or JPEG?
- JPEG: LinkedIn recommends a high-resolution JPEG for best image quality. Use a high quality setting and inspect the result for compression artifacts.
- PNG: Useful when your logo needs lossless edges or transparency. LinkedIn notes that transparent logos are displayed on white, so check that the mark has enough contrast.
Because the logo can appear on both light and dark backgrounds, review it against both. LinkedIn explicitly states that a logo is displayed on light and dark backgrounds.
Business Page logo versus personal profile photo
Do not use the Page-logo limits for a personal LinkedIn profile photo. The two image types have separate guidance:
| Business Page logo | Personal profile photo | |
|---|---|---|
| Recommended or ideal size | 400 × 400 px | 400 × 400 px to 7680 × 4320 px |
| Minimum listed by LinkedIn | 268 × 268 px | Not the same Page-logo minimum |
| Maximum file size | 3 MB | 8 MB |
| Identity | Company or brand | Individual person |
For personal-photo guidance, consult LinkedIn Talent Solutions’ professional profile picture tips. A personal photo and a company logo can both be square, but their limits and intended use are different.
How to prepare a LinkedIn business logo
- Start with a square canvas. Set the canvas to 400 × 400 pixels, or work larger and export a 400 × 400 version at the end.
- Center the important content. Leave enough edge margin for display contexts that may make the mark feel tightly cropped.
- Check contrast. View the logo on white and a dark background. Transparent artwork is shown on white by LinkedIn, so light marks may need a solid background or darker color.
- Export as PNG or JPEG. Choose a high-quality JPEG when it gives cleaner results; use PNG when lossless edges or transparency matter.
- Check the file size. Keep the final file at or below 3 MB.
- Inspect at small display sizes. Confirm that the brand mark remains recognizable and that no fine detail disappears.
- Upload it to the Page. If LinkedIn rejects the file, return to the dimension, format, and size checks above.
Quick pre-upload checklist
- ☐ 400 × 400 pixels (or larger square source exported to that size)
- ☐ 1:1 aspect ratio
- ☐ PNG or JPEG
- ☐ 3 MB or smaller
- ☐ Logo centered with safe space from every edge
- ☐ Readable on light and dark backgrounds
- ☐ No tiny text or unnecessary fine detail
Browser-only dimension and file-size check
You can verify an image before uploading it with this self-contained HTML file. It checks the selected file’s format, dimensions, and byte size locally in your browser.
<!doctype html>
<label>Choose a logo: <input id="file" type="file" accept="image/png,image/jpeg"></label>
<pre id="result"></pre>
<script>
const input = document.querySelector('#file');
const result = document.querySelector('#result');
input.addEventListener('change', () => {
const file = input.files[0];
if (!file) return;
const allowed = ['image/png', 'image/jpeg'].includes(file.type);
const underLimit = file.size <= 3 * 1024 * 1024;
const image = new Image();
image.onload = () => {
const square = image.width === image.height;
result.textContent = [
`Type: ${file.type || 'unknown'}`,
`Dimensions: ${image.width} × ${image.height}`,
`Size: ${(file.size / 1024 / 1024).toFixed(2)} MB`,
`Format OK: ${allowed}`,
`Square: ${square}`,
`At least 268 × 268: ${image.width >= 268 && image.height >= 268}`,
`Within 3 MB: ${underLimit}`
].join('\n');
URL.revokeObjectURL(image.src);
};
image.onerror = () => { result.textContent = 'The selected file could not be decoded as an image.'; };
image.src = URL.createObjectURL(file);
});
</script>Why a logo looks blurry after upload
A blurry result usually comes from starting with too few pixels, enlarging a small source, or applying heavy JPEG compression. Export a high-resolution source at the recommended square dimensions, then inspect the exported file before uploading. LinkedIn suggests compressing an image with tools such as Trimage for Windows or ImageOptim for Mac when an upload looks blurry or pixelated.
Common upload problems and fixes
| Problem | Likely cause | Fix |
|---|---|---|
| File is rejected | Unsupported format or file above 3 MB | Export as PNG or JPEG and reduce the file below 3 MB. |
| Logo appears stretched | Source is not square | Crop or place the artwork on a 1:1 canvas before export. |
| Logo looks pixelated | Source is below the recommended resolution or was enlarged | Use a larger original and export a clean 400 × 400 version. |
| White box appears around transparent art | Transparent artwork is displayed on white | Test the logo on white and add a suitable background or darker mark if needed. |
| Text is unreadable | Text is too small for the logo’s display size | Remove tiny wording or use a simpler, heavier mark. |
| Edges feel cramped | Important content touches the canvas boundary | Reduce the artwork slightly and add consistent edge margin. |
Or skip the browser setup
If you need screenshots of a logo preview, Page, or upload flow for documentation, ScreenshotNeo captures a URL with one request. It removes cookie banners, newsletter popups, and chat widgets before the shot; bot checks, blank pages, and failed loads are never billed; and its MCP server lets AI agents take screenshots. The free plan includes 1,000 screenshots a month with no card, and paid plans start at $5 for 3,000. See the ScreenshotNeo API docs.
curl -G "https://api.screenshotneo.com/v1/shot" -d access_key=YOUR_API_KEY --data-urlencode url=https://www.linkedin.com/company/your-company/ -o shot.webpimport requests
r = requests.get("https://api.screenshotneo.com/v1/shot", params={"access_key": "YOUR_API_KEY", "url": "https://www.linkedin.com/company/your-company/"}, timeout=90)
open("shot.webp", "wb").write(r.content)const q = new URLSearchParams({ access_key: 'YOUR_API_KEY', url: 'https://www.linkedin.com/company/your-company/' });
const res = await fetch(`https://api.screenshotneo.com/v1/shot?${q}`);Create a free ScreenshotNeo account with 1,000 screenshots per month and no card.
Performance, reliability, and cost notes
- Keep the source simple. A centered mark with fewer fine details is easier to recognize across display sizes.
- Preserve an original. Keep a high-resolution master so you can export a new 400 × 400 file without repeatedly recompressing the same JPEG.
- Validate before publishing. The browser checker above catches the most common dimension, format, and size failures before an upload attempt.
- Use screenshots for review. A captured preview can reveal contrast, spacing, or readability problems that are not obvious in an image editor.
FAQ
Is 400 × 400 the LinkedIn business profile picture size?
Yes. 400 × 400 pixels is LinkedIn’s recommended size for a business Page logo.
Can I upload a 268 × 268 image?
268 × 268 pixels is the listed minimum, but 400 × 400 is the safer target for quality.
Does LinkedIn accept WebP?
The Page specification lists PNG and JPEG. Export to one of those formats before uploading.
What is the maximum logo file size?
The maximum for a LinkedIn business Page logo is 3 MB.
Are personal and business LinkedIn image limits the same?
No. Personal profile-photo guidance is separate and allows a different size range and an 8 MB maximum.
Should a company logo have a transparent background?
It can, but check the result on white because LinkedIn displays transparent logos on white and also shows logos on dark backgrounds.
