How to Track Press Releases from Companies and Competitors

To track company and competitor press releases, start with each company’s official newsroom or investor-relations (IR) page. Subscribe to its press-release RSS feed or email alerts, then centralize RSS feeds in a reader. For U.S. public companies, add an SEC EDGAR company-search feed when you also need regulatory filings; keep those filings separate from company-issued news.

This workflow gives you first-party announcements, a fallback for companies without RSS, and a way to check the original wording and date when an aggregator surfaces a story. Feedly’s documentation also recommends finding the official release page first and using a custom RSS feed builder only when the page has no native feed. Feedly’s walkthrough

1. Build a reliable source list

Create one record for each company you follow. Store the original newsroom URL, the IR URL, available press-release RSS feed, email-alert page, and—if it is a U.S. public company—its SEC company search or EDGAR profile. Include the date you added or last checked each source.

Source	What it is good for	How to use it
Official newsroom or press-release page	Company-issued announcements and their original wording	Bookmark it and subscribe to its release feed or alerts.
Investor-relations site	Public-company releases, financial updates, events, and filing links	Choose press releases as a separate category where available.
SEC EDGAR	Regulatory filings by U.S. public companies	Subscribe to a company search RSS feed; filter by filing type when useful.
Newsletter or official social channel	Updates from companies without a dedicated newsroom or usable feed	Use as a fallback and record the official account or subscription page.
News aggregator or trade publication	Discovery across many companies and broader context	Follow leads there, then verify important claims against the company or regulator.

The official source is the authority for what that company announced. An aggregator can help you discover an item, but preserve a link to the original release, its publication date, and the company name when you save it.

Open the company’s official site and look for News, Press Releases, or Investor Relations.
On the release page or IR site, look for an RSS icon, a feed link, or a section named Email Alerts.
If subscribing by email, select the press-release category. Some sites let you select filings, events, presentations, and financial reports separately.
Complete any verification step the company requires. For example, TelevisaUnivision asks subscribers to click an activation link in a confirmation email; this is a site-specific requirement, so check the process shown by each company. TelevisaUnivision’s alerts and RSS page
Test the feed or subscription by opening it in your reader or checking that the expected categories are listed. Save the direct source URL alongside the subscription.

RSS and email are independent options: use RSS to consolidate many companies in a reader and email when a company provides useful alerts or when no workable feed exists. Some IR pages separate press releases from SEC filings and events. Reliance’s IR page, for instance, offers categories for releases, events, presentations, and filings. Reliance investor announcements

3. Centralize releases in an RSS reader

For a handful of competitors, direct subscriptions may be enough. As the list grows, an RSS reader makes it easier to scan updates without checking every site. Create folders such as Direct competitors, Partners, and Adjacent market. Keep the source name visible and save the original release link when an item matters.

When a company has a native feed, add that feed directly. If the company has no feed, a custom RSS builder may be able to turn a structured release listing into a feed. Feedly’s documented flow is to paste the page URL, select the press-release list in its preview, build the feed, and save it into a folder. The builder is documented as a Pro+ or Enterprise feature, so check current plan terms before relying on it. Feedly’s release-tracking steps · Feedly RSS Builder access

Check a custom feed before trusting it

Confirm the preview contains release headlines, not unrelated news, navigation, or events.
Open a few feed items and confirm each links to the correct company release page.
Compare the reader with the official newsroom occasionally to catch missed updates or stale feeds.
If the source redesigns its page, recheck the feed preview and update or replace the feed as needed.

Custom builders can fail when a page is rendered dynamically in JavaScript or its article list is poorly organized. Feedly identifies these as limitations of its builder and suggests a company newsletter as a fallback. Feedly’s builder troubleshooting guidance

4. Add SEC EDGAR feeds for U.S. public companies

EDGAR adds filings, not a company newsroom’s press releases. Use it when your monitoring needs include regulatory disclosures such as annual and quarterly reports or current reports, and label it as a distinct source stream. The SEC says some EDGAR search results can be captured as RSS, and company searches can be subscribed to and filtered by filing type. SEC RSS Feeds

Open SEC Company Search and find the company by name, ticker, or CIK.
Apply any filing-type filters relevant to your work. Narrowing types reduces noise, but avoid excluding categories that matter to your use case.
Use the RSS link associated with the search results and add that feed to your reader.
Name it clearly, for example Company name — SEC filings, and keep it in a filings folder separate from official press releases.
Open the filing itself when a feed entry matters. A filing is a regulatory document; do not treat its title or a third-party summary as a substitute for the document.

The SEC also publishes feeds for its own press releases and other agency materials. Those are SEC announcements, not issuer newsroom releases or company filings. SEC feed categories and EDGAR search feeds

5. Handle companies with no feed or newsroom

Search the official site for a news or updates page, then check IR if the company is public. Smaller or younger businesses may post announcements through a newsletter or official social accounts instead of maintaining a dedicated press-release page. Feedly recommends those channels when a release page is hard to find or a custom builder cannot handle the site. Feedly’s source-finding guidance

No newsroom found: Check the company’s own newsletter and verified or otherwise clearly official social profiles. Save the exact source and date checked.
No native RSS: Try a custom feed builder if the releases appear in a stable, organized list; inspect its preview before adding it.
Custom feed misses items: Compare against the official page. If the layout is dynamic or irregular, switch to email or manual checks instead of treating the incomplete feed as comprehensive.
Too many alerts: Split companies into priority groups, narrow topic or filing filters, or use a digest. Keep access to the unfiltered official source for verification.
Important announcement discovered elsewhere: Locate the original release and save its official URL, publication date, and any correction or follow-up.

6. A practical monitoring routine

Set up: List the companies, official sources, delivery method, and any relevant EDGAR search feed.
Organize: Group feeds by competitor set or industry; put regulator filings in a separate folder.
Review: Scan the reader or email digest on a schedule that matches how quickly you need to react. A reader’s refresh interval and a company’s own delivery timing can affect when you see an item.
Capture context: Save the original announcement, company, date, feed category, and a short note about why it matters.
Verify: Before sharing or acting on an item, open the company’s announcement or the actual filing and confirm the exact wording and date.
Maintain: Check feeds that go quiet unexpectedly, revisit custom feeds after page changes, and remove sources that no longer belong in the monitoring set.

Choosing a setup

Setup	Best fit	Trade-off
Company RSS or email only	A short list where direct alerts are sufficient	Authoritative and often free, but setup and reading happen across separate sites or inbox subscriptions.
RSS reader with company feeds	Several companies and a need for one review queue	Centralizes sources, but you must still find feeds and maintain the list.
Reader plus custom feeds	Release pages without native RSS	Can cover some structured pages; builder access may be paid and some page layouts are unsupported.
Company feeds plus SEC search feeds	U.S. public companies where announcements and filings both matter	Wider coverage, but the two streams have different purposes and should stay labeled separately.
Newsletter and official social fallback	Companies without a usable release page or feed	Useful for filling gaps, though less convenient to consolidate and verify consistently.

Or skip the browser setup

If you need a clean visual record of a company’s newsroom or release page, ScreenshotNeo can capture a URL through one GET request. Its cookie/consent handling removes known consent banners, newsletter popups, and chat widgets before capture; each step can be turned off. Bot checks/CAPTCHAs, blank pages, timeouts, failed loads, and cache hits cost nothing, and response headers identify the page verdict and billing status. The MCP server includes take_screenshot, get_page_info, and capture_pdf for AI agents and MCP clients.

For example, save a newsroom page as WebP with cURL:

curl -G "https://api.screenshotneo.com/v1/shot" \
  -d access_key=YOUR_API_KEY \
  --data-urlencode url=https://stripe.com \
  -o shot.webp

See the ScreenshotNeo API documentation for request options. Python:

import requests

r = requests.get(
    "https://api.screenshotneo.com/v1/shot",
    params={"access_key": "YOUR_API_KEY", "url": "https://stripe.com"},
    timeout=90,
)
r.raise_for_status()
open("shot.webp", "wb").write(r.content)

Node.js:

const q = new URLSearchParams({
  access_key: 'YOUR_API_KEY',
  url: 'https://stripe.com'
});
const res = await fetch(`https://api.screenshotneo.com/v1/shot?${q}`);
if (!res.ok) throw new Error(`Screenshot request failed: ${res.status}`);
await import('node:fs/promises').then(fs => fs.writeFile('shot.webp', Buffer.from(await res.arrayBuffer())));

These examples use Stripe as the target; replace it with the public release page you want to capture. ScreenshotNeo offers 1,000 screenshots a month free with no card, and paid plans start at $5 for 3,000. Create a free ScreenshotNeo account.

Troubleshooting

Problem	Likely cause	Fix
No press-release RSS link	The company does not publish a native feed, or it is not linked from the release page.	Check IR and the site footer; then try an RSS builder on an organized release listing or subscribe to email alerts.
Reader shows the wrong articles	A custom builder selected a broad or unrelated page section.	Rebuild from the official release listing and validate multiple preview items and their destination links.
Custom feed never updates	The source layout changed, the page is dynamic, or the selected list is unsupported.	Compare with the official page, repair or replace the custom feed, and use newsletter alerts as a fallback.
Email alerts do not arrive	The address may need confirmation, the category may not be selected, or delivery may be filtered.	Check for an activation email, verify the selected subscription category, and inspect spam or filtering rules.
EDGAR feed is too noisy	The search includes more filing types than you need.	Filter by filing type where appropriate and give the feed a filings-specific name.
EDGAR feed appears to omit a press release	Issuer press releases and EDGAR filings are different source streams.	Follow the issuer’s newsroom feed as well; EDGAR is for filings.

Performance, reliability, and cost

For most individual workflows, direct RSS and email subscriptions avoid the repeated manual task of visiting every company page. A reader reduces context switching but adds its own feed refresh timing; email timing depends on the issuer’s alert system. Do not assume either channel is instantaneous or complete. Periodically compare important sources with the official page.

Native company and SEC feeds are available without paying for a custom feed builder, though each site controls its own delivery. Custom feed creation can fill some gaps but introduces maintenance risk when a source changes its page. Feedly documents RSS Builder as available on Pro+ or Enterprise plans; confirm current access and terms before selecting it. Feedly RSS Builder plan access

Keep release monitoring lightweight: use folders, useful categories, and a saved-source list. If an alert leads to a decision, preserve the source URL and publication date so another person can verify the same announcement later.

FAQ

How do I get alerts when a competitor announces something?

Subscribe to the competitor’s official newsroom RSS feed or press-release email alerts. Put RSS feeds in a reader folder for competitors and use the company’s newsletter or official social channel if it offers no usable feed.

Can I track press releases and SEC filings in one place?

Yes. Add both to the same RSS reader if convenient, but keep separate folders or labels: a company release and a regulatory filing are different sources and documents.

What if the company has no press-release page?

Check its investor-relations site, newsletter, and official social channels. A custom RSS builder may work if updates appear in a structured listing, but verify the output and keep a fallback.

Does an SEC RSS feed include the company’s press releases?

No. The SEC feed covers SEC materials or EDGAR filings associated with the search. Follow the company newsroom separately for issuer-published releases.